Formetco is a company that specializes in creating turnkey display solutions including digital billboards, outdoor hardware, sports systems, and structures.

1. Overview

  • Title: Enhancing Digital Presence for Formetco
  • Client: Formetco, Inc.
  • Date: August 2023
  • Services Provided: Web Design, UX/UI Design, SEO Optimization, Content Strategy
  • Tools Used: WordPress, Adobe XD, Yoast SEO

3. Objectives

  • Redesign the website to reflect Formetco’s industry-leading position.
  • Improve the user experience (UX) to facilitate easier navigation and product discovery.
  • Enhance the site’s SEO to increase organic search visibility and traffic.
  • Develop a content strategy that showcases Formetco’s full range of solutions and case studies.

2. Introduction

  • Background: Formetco is a leading provider of outdoor advertising and digital billboard solutions. With a legacy spanning over 50 years, the company has cemented its position in the advertising industry.
  • Challenge: Formetco’s website was outdated, not user-friendly, and failed to effectively communicate its market leadership and the innovative nature of its products and services.

4. Strategy

  • Research: Conducted a competitive analysis to understand industry standards. Analyzed website analytics to identify user behavior and preferences.
  • Concept Development: Developed a concept centered around showcasing innovation through interactive elements and a modern design aesthetic.
  • Design Direction: Selected a color scheme that reflects Formetco’s brand identity, with a focus on readability and visual appeal. Chose a clean, modern typography to improve readability.

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